I'm pretty sure that the digital service on TBS was a teletext signal. I had (maybe still have) one of those receivers, ie one of those kit things, and I'm pretty sure that TBS was one of the 2 or 3 channels that had teletext. It was pretty slow. I can't remember how it worked, perhaps through an audio subcarrier. It didn't last long though.
Then, somewhere around the 1996 time frame, Intel came out with a service that showed up on several VCII channels. This one was based on 2 or 3 of the VBI lines prior to the line 21 CC line. There were a few computer TV video cards that would read the VBI lines and display the digital data. I remember that for a while the Weather channel used this, and also CNN, and one or two other channels, but this too died.