Banners and other incidental advertising will drive many away; especially if the banners obscure things (or cause the program image to retreat out of the banner's way). Kind of like the credits now where they squeeze the credits such that you can no longer read them and play a promo that you can't quite make out save the booming volume of the voiceover.If it's not this, it will be bannering, in-show promos, or whatever it takes to make you watch.
For all of the wink-wink, nod-nod, know-what-I-mean, eh? about ESPN and others, there's still very, very little episodic UHD programming available. DIRECTV had to fabricate their own channel and NASA is, as they label it, a collection of clips. UHD will have to get established as a pay service first as OTA continues to marginalize itself with a very light payload of quality programming. HD is certainly good enough for a majority of the population with their smaller televisions, poor viewing situations and less than perfect eyesight.Beyond all that, ATSC 3.0 should help usher in a greater amount of UHD HDR content, which is a good thing.
By the time that ATSC 3.0 could be implemented, programs may well be close to 40% advertising (we're 33-36% now). That's not sufferable.And getting it for free (in exchange for watching ads) is nice.
So I wasted $ in the purchase of my 42 inch HDTV? Who wants to watch anything on a 2, or 3, inch screen. What's the point?The viewer will be able to wirelessly stream live OTA TV to all his connected devices (TVs, tablets, phones, computers) on his home wifi network, whether those devices are actually "TV sets" or not.
See my previous post concerning 'targeted ads to answer the first part. For the second part, don't think the national advertisers will be happy about that.Local stations will be able to deliver more valuable targeted advertisements over the internet during live TV commercial breaks, overriding the standard broadcast ads,
Already possible with 1.0 and a necessity IMHO for skipping all the stupid ads already. The only time I let ads 'play' is when I step out to the bathroom.connect a hard drive to your ATSC 3.0 receiver/gateway to serve as an OTA DVR.
Think that's a reality already via separate 'add-ons'. All 'in one box' isn't an advantage IMHO. If separate boxes, if one breaks, you still have the others. If one 'feature' breaks in you 'all in one' box, You're out ALL. (Unless, you can live without that one feature. And that's Only If that feature doesn't affect the other functions.And of course, viewers will be able to supplement local broadcast programming from ABC, NBC, CBS, Fox, PBS, etc. with various app-based internet subscription services (Netflix, Showtime, Sling TV, etc.).
By the time that ATSC 3.0 or similar rolls out, tablets, phablets and even phones will offer screens in excess of 5" and will be capable of 1920x1080. A 10" tablet at 18" can be much better than a 42" HDTV at 8' unless you're far-sighted. A mobile screen is eminently more flexible in terms of where you can watch it and how you interact with it.Who wants to watch anything on a 2, or 3, inch screen. What's the point?