Its crazy how the ViP922 is so rare for no reason.

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I opened my Radio Shack in Sept 1984 and right about that time they did the whole deregulation thing with the phone companies. I bought TONS of those phones that had been refurbished with a new outer shell. You could throw one of those out of a 3 story high window and it would still work.
That was an interesting time in history. I would have older customers come in and ask about phones.....they were terrified that they were going to get into trouble hooking up a second phone without the phone company knowing about it. One of the funniest episodes of WKRP was the one where Johnny thought the cops were showing up because they had an unregistered phone. I guess younger folks can't conceive of a time when you were limited to the number of phones you could have in your house....and limited to the length of the cord 🤣
Speaking about cords, I actually did drop a Trimline phone from probably 3 feet high on the floor when I was about 10 or so and it caused a small crack, this was the one with the modular jacks and it was hooked up with I think a 50 ft or longer RJ11C cable from Radio Shack. I still use the phone today connected to a Obi VoIP adapter and the cord is my custom made 6 position RJ11C, not sure of the official name for it without looking it up and Belden MediaTwist Crescent shaped Cat6+ cable.

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LOL. It depends if the person saw it during the years when they were actually still available which is 1968 to 1983 meaning the person could be 43-58 years old or they can even be a few years old if they learned to read and write at a young age and actually saw a telephone with that label somewhere recently just like even here in San Francisco, payphone still exist physically in public places but whether they can be used or not is a different issue. It still looks like this even today:
View attachment 194957
so that persons in hiding lol:biggrin
 
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My Wife was recently in an antique store and saw a rotary desk phone and it had one of those sticker overlays that had a business listed with phone number under each number on the dial. She looked closer and it had my old Radio Shack listed under the 8...she bought it. Pretty cool keepsake. Back then I rented vhs movies as well so I had it listed as Radio Shack / Movie Gallery and then the phone number.
 
I remember this in the news too...

That is a misnomer. In the old days you subscribed to telephone service. That included the telephone line and one telephone. An extension cost $1 a month extra. So that $14,000 over 42 years was for the service not the leased telephone. There is no way they paid $28 a month for 42 years for a leased telephone.
 
That is a misnomer. In the old days you subscribed to telephone service. That included the telephone line and one telephone. An extension cost $1 a month extra. So that $14,000 over 42 years was for the service not the leased telephone. There is no way they paid $28 a month for 42 years for a leased telephone.

While reports from the family's case focused entirely on the equipment rental charges, media records show that Ester Strogen originally started by paying $29.95 per quarter ($9.98 per month) in the 1960s for her combined telephone connection.
The actual base cost for standard residential telephone service over a 42-year period (spanning roughly 1964 to 2006) reveals how basic connection costs evolved compared to the equipment rental fees:

Historical Phone Service Rates
  • 1960s – 1970s Base Rate: Standard local phone service was heavily subsidized and tightly regulated under the Bell System monopoly. A basic landline package with unlimited local calling typically cost between $5.00 and $10.00 per month.
  • 1980s – 2000s Post-Deregulation Rate: Following the AT&T divestiture in 1984, base line service rates steadily climbed due to the introduction of subscriber line charges, touch-tone fees, and local infrastructure adjustments. By 2006, basic flat-rate local residential phone service hovered around $15.00 to $25.00 per month (excluding long-distance packages and taxes).
The True Lifetime Service Bill

Assuming an average baseline connection fee of roughly $12.00 a month over that 42-year span, the line connectivity itself would have realistically accumulated to approximately $6,000 in raw cash payouts.
When you bundle the actual service costs together with the escalating equipment rental fees, the total cumulative out-of-pocket phone expenses over those four decades easily crossed $12,000 to $14,000. Long-distance phone calls—which were billed entirely by the minute back then and could cost up to 15 to 30 cents per minute—would add significantly more to that historical total depending on usage.

The widely publicized calculation stems from a viral news story from 2006 involving a widow named Ester Strogen. Her family discovered she had been continuously leasing two rotary dial telephones from AT&T for 42 years.
The total cost—which actually came out to more than $14,000 by the time the lease was canceled—was calculated based on the following legacy telecom structure:
  • The Monthly Fee: At the time her granddaughters discovered the charges, the ongoing leasing fee was $29.10 per month for the two outdated phones.
  • The Math: Over 42 years (504 months), paying roughly $24 to $30 a month accumulates to between $12,000 and $14,600 ($29.10 × 504 months = $14,666.40).
Why did this happen?
Prior to the landmark breakup of AT&T ("Ma Bell") in 1984, consumers were legally not allowed to own their phones; they were required to lease them directly from the phone company.
When the laws changed and phone ownership became legal, AT&T spun off its rental division into a company called QLT Consumer Lease Services. Millions of customers, particularly elderly individuals who were used to seeing a single unified phone bill, simply never realized that the small recurring "equipment lease" line-item could be canceled by buying a cheap phone at a retail store.

Yes, leasing absolutely cost that much in reality, and the math is entirely accurate. However, the calculations performed by the family did contain one major historical nuance: they multiplied the final 2006 rate across all 42 years, which means the actual total cash paid out was likely a bit lower.
The original viral story focused on 82-year-old widow Ester Strogen from Canton, Ohio, who paid $29.10 a month for two black rotary phones until her family intervened in July 2006.
The reality behind how the cost reached that staggering total breaks down into two distinct phases:

Phase 1: The Historical Base Rate (1960s – 1984)

When Strogen first got the phones in the 1960s, renting was a legal mandate and cost a fraction of the 2006 price—usually just a few dollars a month.
  • The "Insurance" Mirage: In exchange for that fee, Ma Bell promised free, lifetime maintenance. If the phone broke, they replaced it instantly at no extra cost.
  • The Cost-Plus Reality: Because these solid-state phones were built like tanks out of heavy plastic and steel, they almost never broke. Consumers paid a continuous premium for decades for a repair service they rarely used.
Phase 2: The Deregulation Rate Hikes (1984 – 2006)

After AT&T was forced to break up its monopoly in 1984, the rental side of the business was shifted to Lucent Technologies and later a legacy holding company. To maximize profit off a shrinking customer base, they steadily increased the monthly rental fees over the next 20 years.
  • By 2006, the rental cost had quietly ballooned to roughly $14.55 per phone per month.
  • When the family discovered the $29.10 monthly charge, they looked back at the 42-year span and estimated the collective loss at over $14,000.
Even adjusted for historical inflation—where $2 a month in 1964 had the purchasing power of roughly $20 today—Ester Strogen and hundreds of thousands of other elderly Americans realistically paid thousands of dollars out-of-pocket for standard desk phones they could have purchased at retail for $10.

The exact out-of-pocket dollar amount Ester Strogen paid over those 42 years was never publicly determined, as neither AT&T nor the family had access to monthly billing records stretching all the way back to the 1960s.
The figures reported in the media are entirely mathematical estimates based on the 2006 rate. The two primary numbers used to define the "cost" are:
  • The Stated Media Total: More than $14,000.
  • The Exact Family Formula: $14,666.40. This was derived by taking her final recorded bill of $29.10 per month and multiplying it across the full 42 years (504 months).
What the True Cash Cost Likely Was

Because AT&T did not charge $29.10 a month back in 1964, the true historical cash sum she handed over was lower than $14,000. In the 1960s and 1970s, basic phone lease fees were generally bundled into standard service or itemized at just $1.00 to $2.00 a month per phone.
If we realistically assume she paid lower base rates for the first 20 years before the post-1984 deregulation price hikes took effect, a realistic estimate of the actual cash paid is between $5,000 and $7,000.

The Real Cost When Adjusted for Inflation

While the family's $14,000 calculation overestimates the raw cash paid, it actually underestimates the true economic damage when factoring in the time value of money.
Paying $2.00 a month for equipment in 1964 sounds minor, but due to severe inflation during the 1970s, those early single dollars had the purchasing power of roughly $20.00 each in 2006 terms. If you adjust every historical lower monthly payment upward to account for inflation, Ester Strogen realistically lost the equivalent of well over $15,000 in modern purchasing power by renting instead of buying.
 

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