The Hollywood Reporter News Article
Could this be the end of reality TV. I can only hope so...The ratings debacle for the reality romance "The Next Joe Millionaire" and the drama "Skin" was especially shocking not only because the first "Joe Millionaire" was last season's top-rated entertainment series in the key adults 18-49 demographic but also because Fox has repeatedly touted its new shows during its coverage of postseason baseball. Last week's League Championship Series games drew enormous ratings thanks to the presence of two beloved underdogs, the Chicago Cubs and Boston Red Sox. Now it looks as if Fox, currently No. 1 season-to-date in the demo, will face an unexpectedly tough challenge against its main competitor for younger viewers, NBC, after the World Series wraps this week.
The second installment of "Joe Millionaire," the reality romance in which a group of young women vie for the favors of a bachelor they are led to believe is wealthy, placed third in the 8 p.m. slot with an average 3.2 rating/9 share in the demo, according to figures from Nielsen Media Research. NBC easily won the hour with its long-running reality favorite "Fear Factor" (5.1/14). One especially disturbing footnote for Fox: "Joe Millionaire" was actually beaten in total viewers by the WB Network's perennial "7th Heaven" (6.8 million vs. 7.2 million total viewers).