I think I may have figured out why I couldn't get the program to use my 2nd video card only. Since both GPUs had a work assignment, it insisted I finish a WU first. I now have it configured using only the 2nd GPU and not having a real heat issue. Running at 60°C
Even the 72 C you were seeing before is in the safe temperature zone. I know my GTX 970s have a temperature target from the factory of 80C. I believe this is the same for all Nvidia Maxwell GPUs. This means that the card will continue to use it's boost clock speeds until it is going to reach 80 C. Once it starts to approach that temperature it will stop using the boost clock speed and run at the base clock speed instead.
Above 80 C the card will throttle itself down to a speed lower than the base clock speed to help reduce heat. Unless you are seeing your card go above 80 C or throttling down its clock speed your temperatures are safe.
Keep in mind that modern graphics cards are designed to protect themselves. They can throttle themselves, crank fan speeds to vacuum cleaner noise levels, or completely shut themselves down if the temperature reaches an unsafe level.
My top 970 runs around 75 C when under load. This temperature is a little high but still within the safe range so I don't worry about it. The reason it is reaching this temperature is because there is another 970 a few inches below it kicking out its own 71 C under load and heat rises.
Another thing to keep in mind is that GPU manufactures tend to design their cards to favor quiet operation over low temperatures as long as they are under the safe temperature limit. On my EVGA 970s the fans don't even kick on until the cards reach 60 C. This is a feature to make the cards run silently when you are just browsing the web, working on office software, or playing games that aren't graphically intensive.
If you would rather put up with a little more noise in order to get lower temperatures under load on both cards you can use free software like EVGA Precision X or MSI Afterburner to make your own, custom fan curves. Precision X has an "aggressive" fan curve made for you that you can select if you don't want to make your own. Your PC will be much louder but it will also run cooler.