So far through Spring training and the early days of the regular season MLB is bragging that games are on avg about 30 minutes quicker. Sounds good right? Well, maybe, but maybe not. It apparently is slowly dawning on some people that maybe that isn't all it's cracked up to be. Who might those people be? Vendors. From the concession stands to the hawkers walking up and down the aisles and everyone in between they now have about 30 minutes less time to sell their products per game. Add that up over 81 home games (40.5 hrs of game time) and we are talking about the equivalent of roughly 14 fewer games or approx 2 weeks less gross income in a season.
Even slower to catch on are broadcast advertisers. When a vendor negotiates a deal with a radio or TV station for in game sponsorship that negotiation is based at least partly on total airtime exposure. MLB, in it's infinite wisdom, has now hacked 30 minutes off the exposure time a vendor is paying for and in this situation we're talking about 162 games, not just 81 home games. That is roughly 80 hours less airtime exposure in a season. I can see a situation arising where some vendors might start demanding a rebate. As with all the tinkering ownership has done in recent years this change was not well thought out. Man I miss real baseball.
Even slower to catch on are broadcast advertisers. When a vendor negotiates a deal with a radio or TV station for in game sponsorship that negotiation is based at least partly on total airtime exposure. MLB, in it's infinite wisdom, has now hacked 30 minutes off the exposure time a vendor is paying for and in this situation we're talking about 162 games, not just 81 home games. That is roughly 80 hours less airtime exposure in a season. I can see a situation arising where some vendors might start demanding a rebate. As with all the tinkering ownership has done in recent years this change was not well thought out. Man I miss real baseball.