Well, it depends on the situation and all - if I was paying $100+ a month and had been a customer of Dish for like, 5 years then yes I'd expect a cheap upgrade.
But it's *different*; Cable companies rent the equipment out as it's part of the service they provide, and the prices they charge include the equipment rental fees in mind, whereas Dish, well, they see that as profit (or money to put satellites in the sky, I assume satellites + installers + dishes costs a bit more than installing fiber optic networks!)
Does a satellite tuner cost more than a cable tuner? That'd be interesting in itself - I know the chipsets/DSPs aren't much different, so that couldn't say much for costs of the equipment.
Either way, Dish is used to 1. charging a lot, and 2. Selling the equipment. Same goes for DirecTV, and there's not a lot you can do about it.
As long as it works, who cares? Our 322s (aside from randomly rebooting every other week or so), are great - it's the DP34 that is ready to die that isn't!
I don't even really care - in a month or so U-verse will be available here, and I'll give it a shot. At our other place, well, there will never be U-verse (and if Embarq continues to suck, no IPTV, period) - that's fine, we'll go back to Dish then!

I'll always have a tiny place in my heart for satellite tv
