Netflix adds HD DVD rental option
There’s no indication, however, when titles will be available
By Jennifer Netherby 3/13/2006
MARCH 13 | Netflix has begun allowing users to set up their rental queue to add HD DVD discs, however, no movies appear to be available yet on the site in the format.
The additional Netflix feature comes as a delay is increasingly likely for the HD DVD format launch, which is set for later this month. Last week, Walmart.com stopped taking pre-orders for HD DVDs, sending an e-mail to those who had already ordered that said the titles were canceled (VB, 3-10).
Netflix is allowing users to alter their account set-up so that they can receive HD DVD rentals, however, the company doesn’t say when those high-definition films will become available. Users must click that they have the necessary equipment to play HD DVDs before choosing whether to set the HD DVD format as their first choice format for discs they rent.
Netflix is not charging subscribers more to rent HD DVDs.
The company describes HD DVD as a new type of high-definition format that will “greatly improve home entertainment,” while noting that users should check back later in the year for Blu-ray availability.
A spokesperson for Netflix wasn’t immediately available to comment on the new feature.
There’s no indication, however, when titles will be available
By Jennifer Netherby 3/13/2006
MARCH 13 | Netflix has begun allowing users to set up their rental queue to add HD DVD discs, however, no movies appear to be available yet on the site in the format.
The additional Netflix feature comes as a delay is increasingly likely for the HD DVD format launch, which is set for later this month. Last week, Walmart.com stopped taking pre-orders for HD DVDs, sending an e-mail to those who had already ordered that said the titles were canceled (VB, 3-10).
Netflix is allowing users to alter their account set-up so that they can receive HD DVD rentals, however, the company doesn’t say when those high-definition films will become available. Users must click that they have the necessary equipment to play HD DVDs before choosing whether to set the HD DVD format as their first choice format for discs they rent.
Netflix is not charging subscribers more to rent HD DVDs.
The company describes HD DVD as a new type of high-definition format that will “greatly improve home entertainment,” while noting that users should check back later in the year for Blu-ray availability.
A spokesperson for Netflix wasn’t immediately available to comment on the new feature.
