Neustar Helps Dish To Target TV Spots

[bluegras]

Real-time data provider Neustar said it formed a partnership with Dish Media Sales to deliver and measure targeted advertising on television.
Dish is able to deliver specific commercials to specific viewers on a household basis in 8 million homes. Combined with Neustar’s ability to analyze and manage consumer data, a targeted approach allows advertisers to reduce wasted media spending, Neustar said.

http://www.broadcastingcable.com/ne...945?utm_source=twitterfeed&utm_medium=twitter

 

[Tampa8]

Real-time data provider Neustar said it formed a partnership with Dish Media Sales to deliver and measure targeted advertising on television.
Dish is able to deliver specific commercials to specific viewers on a household basis in 8 million homes. Combined with Neustar’s ability to analyze and manage consumer data, a targeted approach allows advertisers to reduce wasted media spending, Neustar said.

http://www.broadcastingcable.com/ne...945?utm_source=twitterfeed&utm_medium=twitter

How many times have you seen the targeted advertising spot for HD programming already sent to your household?

 

[Bobby]

How many times have you seen the advertising spot for HD programming already sent to your household?

But this is a new company. I have noticed that the change to stereo from DD has been fixed on Dish advertising spots. No more huge jumps in volume....