This right here is the main reason I am looking to upgrade right before the next release cycle. Say the price increase is an average of $200; that makes the entry iPhone 18 Pro Max $1399 instead of $1199 for the iPhone 17 Pro Max, or approximately a 16% increase. We keep our phones for 5 years on average which is why getting the iPhone 17 Pro Max now doesn't sound so bad to me, even if that means one less year of support down the road.I saw that Tim Cook is quoted as saying that the next iPhones will have higher prices due to the increase in RAM costs. So it might make sense to buy now at the price you know versus waiting for the next iPhone with a $100-300 higher starting price tag. There's also the Siri requirement for 12 GB of RAM internally to support on-phone A.I.