THE WEATHER CHANNEL® AND DISH NETWORK® LAUNCH EASIER-THAN-EVER ACCESS TO WEATHER INFORMATION
ATLANTA and ENGLEWOOD, Colo. – November 20, 2007 – What are the chances for rain tomorrow? Will it be a good weekend for hitting the slopes? Subscribers to EchoStar Communications Corporation's (NASDAQ: DISH) DISH Network® satellite TV service will now have another convenient way to get answers to these and other weather-related questions thanks to an enhancement to the existing interactive television (iTV) program offered by The Weather Channel® and DISH Network.
Effective immediately, DISH Network subscribers watching The Weather Channel on channel 214 will have ongoing access to extensive local and national weather information including current conditions, Doppler radar, and 24-hour and five-day forecasts. The interactive service also allows viewers to access weather all across the country and save up to five favorite markets for convenient access to areas of personal interest. Viewers can access this information by clicking the "Select" button on their remote whenever they see the interactive icon in the upper left corner of their TV screen.
Previously, viewers could only access this interactive feature through DishHOME channel 100. When this feature was launched on DishHOME in May 2007, it marked the first time that any satellite TV subscriber could obtain weather information on their TV at the click of a button.
"The innovative ITV application for local weather for DISH Network customers enables The Weather Channel to provide viewers with truly personalized weather forecasts that give customized, targeted information to help them plan their day. And now it's become even easier and faster to obtain," said Becky Powhatan, executive vice president, distribution and business affairs, The Weather Channel.
"EchoStar is a company founded on innovation and as a leader in interactive television functionality, we are pleased to announce, in partnership with The Weather Channel, that we are making it easier for our valued customers to get the weather information they want, when they want it," said Michael Kelly, executive vice president of Interactive Applications for EchoStar.
ATLANTA and ENGLEWOOD, Colo. – November 20, 2007 – What are the chances for rain tomorrow? Will it be a good weekend for hitting the slopes? Subscribers to EchoStar Communications Corporation's (NASDAQ: DISH) DISH Network® satellite TV service will now have another convenient way to get answers to these and other weather-related questions thanks to an enhancement to the existing interactive television (iTV) program offered by The Weather Channel® and DISH Network.
Effective immediately, DISH Network subscribers watching The Weather Channel on channel 214 will have ongoing access to extensive local and national weather information including current conditions, Doppler radar, and 24-hour and five-day forecasts. The interactive service also allows viewers to access weather all across the country and save up to five favorite markets for convenient access to areas of personal interest. Viewers can access this information by clicking the "Select" button on their remote whenever they see the interactive icon in the upper left corner of their TV screen.
Previously, viewers could only access this interactive feature through DishHOME channel 100. When this feature was launched on DishHOME in May 2007, it marked the first time that any satellite TV subscriber could obtain weather information on their TV at the click of a button.
"The innovative ITV application for local weather for DISH Network customers enables The Weather Channel to provide viewers with truly personalized weather forecasts that give customized, targeted information to help them plan their day. And now it's become even easier and faster to obtain," said Becky Powhatan, executive vice president, distribution and business affairs, The Weather Channel.
"EchoStar is a company founded on innovation and as a leader in interactive television functionality, we are pleased to announce, in partnership with The Weather Channel, that we are making it easier for our valued customers to get the weather information they want, when they want it," said Michael Kelly, executive vice president of Interactive Applications for EchoStar.
