I believe it is $7 per month, the same as a joey. But its appeal to me is that say I have 2 or 3 spare TVs that I nevery use simultaneously, and I happen to have the necessary appliance (LG SmartTV, etc), I only pay $7 and can watch on any one spare TV when I want. If I buy a joey for each spare TV, it adds up. Of course I can just move the joey, but the virtual joey, especially if the supported appliance list grows to a PC, roku, apple TV, amazon fire TV.
Reading some older posts, there was talk about Dish announcing additional supported appliances this month at the next chat (retailer, I think).
Miner