Voom has designs on architecture copro

[Sean Mota]

Voom has designs on architecture copro

US high-definition cablecaster Voom HD Networks is to coproduce two original HD series with its UK distributor, Electric Sky.

What the Window Washer Saw (10x60') a documentary series bound for Voom's Gallery HD network, takes viewers out onto the window cleaner's hanging platforms to get a fresh perspective on some of the most ambitious examples of architecture, both ancient and modern. The series is slated to premiere in the third quarter of 2007.

The second series, to air on Voom's Equator HD at the end of the year, is Penny Revolution (9x60'). This series documents the world of microfinance, where people with entrepreneurial aspirations meet lenders who can help put their plans into action.

Gallery HD and Equator HD are two of the 15 Voom HD networks, which carry programming including sports, fashion, music, movies, docs and animation. Voom HD has collaborated with Electric Sky in the past on several series, including Fashion Avenue, Big Boutique in the City and Ultimate Tourist Scams.

Greg Moyer, general manager of Voom HD Networks, said: "Voom is at the forefront of creating very high-quality niche content, and as programmers we are always looking to align ourselves with production companies that have a similar point of view on creating entertaining, original productions."

 

[riffjim4069]

IMO leadership at VOOM HD Networks have been asleep at the wheel since May 2005, and failed to take advantage of the HD marketplace. They should have made all 15 VOOM HD Network channels available to all MSOs, at very low cost, signed long-term contracts, and spent money producing HD content. How that cable is going mainstream, the A&Es, Lifetimes, CNNs, TBSs, etc. are going to eat VOOMs lunch. I see VOOM relegated to creating content for the HD versions of their regular cable channels: AMC, IFC, WE, etc.