Voom HD programming to be available in luxury hotels in HK

Sean Mota

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Sep 8, 2003
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<TABLE cellSpacing=0 cellPadding=0 width="100%" align=center border=0><TBODY><TR><TD class=story align=middle height=18>[SIZE=-1][SIZE=-1][SIZE=-1][SIZE=-1][FONT=Verdana, Arial, Helvetica, sans-serif][SIZE=-1][SIZE=-1][SIZE=-1][SIZE=-1][FONT=Verdana, Arial, Helvetica, sans-serif]Voom HD programming to be available in luxury hotels in HK[/FONT][/SIZE][/SIZE][/SIZE][/SIZE][/FONT][/SIZE][/SIZE][/SIZE][/SIZE]</TD></TR><TR><TD class=story> </TD></TR><TR><TD class=story align=middle>Indiantelevision.com Team</TD></TR><TR><TD class=story height=5></TD></TR><TR vAlign=top><TD class=story align=middle>(26 October 5:00 pm)
</TD></TR><TR vAlign=top><TD class=story>[FONT=Verdana, Arial, Helvetica, sans-serif][/FONT]</TD></TR><TR vAlign=top><TD class=story>[FONT=Verdana, Arial, Helvetica, sans-serif]MUMBAI: Rainbow HD Holdings, LLC (Rainbow), has added new Voom HD content to its slate of offerings distributed by Tangerine Global, LLC to five star hotels in Hong Kong. [/FONT]
[FONT=Verdana, Arial, Helvetica, sans-serif]Rave HD is said to be the fifth Voom HD brand to be distributed by Tangerine Global, with the other four brands-Rush HD, Equator HD, Ultra HD and Gallery HD.

Rave HD will be accessible to Mandarin Oriental Hotels' newly refurbished flagship property in Hong Kong, according to an official release.
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Provider of customised television entertainment for the hospitality industry, Tangerine Global first turned to Rainbow last year to provide high-quality HDTV content for its five-star hotel clientele, informs the statement.

The companies began with a lineup of four Rainbow brands for distribution to the Mandarin Oriental Hotel Group and The Peninsula Hotels.
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[FONT=Verdana, Arial, Helvetica, sans-serif]Rave HD was added to the lineup earlier this month, when Hong Kong's Mandarin Oriental Hotel reopened to a gala celebration after undergoing a $140 million dollar rennovation to incorporate revolutionary technology, comfort and design.

All guest rooms and suites now feature flat screen high-definition televisions on which guests will find Voom's thematic programming and two additional custom HD channels-Wine & Beverage and Fitness & Yoga-developed by Tangerine.
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"Voom HD content is custom-tailored to meet the discriminating tastes of the clientele served by Tangerine Global's luxury hotelier partners," said Rainbow senior vice president business development Glenn Oakley.

"We look forward to working with Tangerine to provide a superb entertainment experience for the Mandarin Oriental's guests, while they expand our offerings to other five-star properties as well," he added.
[/FONT][FONT=Verdana, Arial, Helvetica, sans-serif]Tangerine Global CEO Stuart Levin adds, "The innovations made to The Mandarin Oriental Hong Kong are awe-inspiring, making it truly the perfect setting in which to enjoy Voom HD's top-of-the-line programming."[/FONT]
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http://www.indiantelevision.com/headlines/y2k6/oct/oct272.htm
 
Hmmm. VOOM is wanting to become the HD programming leader....let's see, Comcast...no, Time Warner...no, Cablevision...no, DirecTV or Verizon FiOS TV...no! Oh, I got it...let's go after the MUMBAI market!:eek:

Who is the genius who came up with this marketing plan?:p
 

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