LOS ANGELES (Reuters) - Warner Bros. Entertainment on Thursday said it would release high-definition movies in the Blu-ray format, backed by a group led by Sony Corp..
The move by Warner, a film studio owned by Time Warner Inc., marks the latest twist of a heated battle over next- generation DVD technology.
Warner had previously said it would release titles in a competing DVD format called HD DVD that is endorsed by a consortium of electronics makers, including Toshiba Corp..
Warner Home Video will release titles on the Blu-ray format to support the launch of Blu-ray players in North America, Japan and Europe, giving consumers the ability to enjoy a wide range of new releases and selections from Warner Bros' vast library and that of New Line and HBO on the Blu-ray format, the company said in a statement.
Warner's move to also support Blu-ray was prompted by the failure of two the sides to agree on a unified format before players went on sale.
http://today.reuters.com/news/newsArticle.aspx?type=industryNews&storyID=2005-10-20T225631Z_01_SCH082504_RTRIDST_0_INDUSTRY-MEDIA-WARNER-DC.XML
The move by Warner, a film studio owned by Time Warner Inc., marks the latest twist of a heated battle over next- generation DVD technology.
Warner had previously said it would release titles in a competing DVD format called HD DVD that is endorsed by a consortium of electronics makers, including Toshiba Corp..
Warner Home Video will release titles on the Blu-ray format to support the launch of Blu-ray players in North America, Japan and Europe, giving consumers the ability to enjoy a wide range of new releases and selections from Warner Bros' vast library and that of New Line and HBO on the Blu-ray format, the company said in a statement.
Warner's move to also support Blu-ray was prompted by the failure of two the sides to agree on a unified format before players went on sale.
http://today.reuters.com/news/newsArticle.aspx?type=industryNews&storyID=2005-10-20T225631Z_01_SCH082504_RTRIDST_0_INDUSTRY-MEDIA-WARNER-DC.XML
