When, or will 4K programming start in ernest?

What are the 4K channels that Dish offers ?
The 4K channels are 540-01 and 540-02. They are used for some sporting events like college football and basketball, the Olympics and the World Cup. There are also some PPV movies available on demand on channel 1/501. You must have a Hopper3 or 4K Joey to view them.
 
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