A lot of interesting points indeed. I am no expert, but I thought I would chime in. It seems to me that with the recent tech changes with HD and HDM, there is so much misinformation, that people are afraid to make the leap. I know at least a handful of people that have a HDTV and have no HD source. People buy a new tv and don't understand that to get HD to display on the TV the source has to BE HD. They see the little icons on the screen at the beginning of a show that says available in HD and they think that they are watching in HD. I can't tell you how many times I have talked to friends and family to explain that even if they get an HD Cable box or Sat box, they need to run HDMI or Component Cables to the TV. They just don't get it. To compound the problem, BB and CC sell the cables at such inflated prices that they won't buy them anyway. As my brother-in-law recently stated, my friends and family are lucky to have a geek like me to lead them through the maze that is HD and even Digital Audio. People in the mainstream market just don't get that there are better places to buy cables and gear, or really what they need to get. The initial cash outlay for most folks is absurd. For most folks to consider buying HD-DVD or BR, they would first need an HDTV, then the audio is not on par with the video, so now we are talking a receiver. My brother-in-law mentioned that money could be made helping people navigate all the misinformation and get them what they really need at a fair price, or at least make the best out of what they have. I think that is the biggest challenge. HDM seems to depend on HDTV acceptance in general to succeed. There are a lot of people that still think that next Feb, everything is going to be HD. There are companies selling HD Antennas. How is a UHF antenna suddenly HD. Because they can sell it for more $$. At the end of the day, the BBs and CCs of the world are having a feeding frenzy on peoples lack of knowledge, and ultimately the consumer loses.