XM Satellite Radio to Broadcast BIG EAST Conference Collegiate Football and Basketball Games
WASHINGTON, Feb. 13 /PRNewswire-FirstCall/ -- XM Satellite Radio
(Nasdaq: XMSR), the nation's largest satellite radio service with more than 6 million subscribers, announced today that it has signed a long-term agreement with The BIG EAST Conference. The BIG EAST sponsorship provides XM with the exclusive satellite radio broadcast rights to the BIG EAST Men's and Women's Basketball Championships along with select regular season games during football and basketball season. As "The Official Satellite Radio Service of The BIG EAST Conference," XM will have marketing rights to all BIG EAST Championship events, and promotional use of the BIG EAST marks, media and other proprietary marketing assets. Nelligan Sports Marketing, Inc., who represents the official BIG EAST Sponsorship Program, brokered this agreement for the Conference.
(Logo: http://www.newscom.com/cgi-bin/prnh/20000724/XMSATLOGO )
"Not only is XM Satellite Radio's new partnership with the BIG EAST Conference an outstanding way for fans to follow their favorite BIG EAST teams throughout the year, regardless of where they call home, it also provides opportunities for XM to further expand our subscriber base and extend our lead as the nation's largest satellite radio provider," said Kevin Straley, vice president of talk programming for XM Satellite Radio.
"XM Satellite Radio's commitment to college sports is extraordinary and we are truly pleased to welcome XM to the BIG EAST Family," said Mike Tranghese, BIG EAST Commissioner. "This partnership gives BIG EAST fans throughout the country the opportunity to follow their teams, especially during our Basketball Championship Tournaments in March."
XM will begin broadcasting BIG EAST Conference games on February 15 at 7:30 p.m. ET on XM Channel 200 when the University of Pittsburgh Panthers take on the Providence College Friars. Additional XM broadcasts include:
* February 22, 9 p.m. ET, XM Channel 200 -- DePaul vs. Louisville
* March 1, 7:30 p.m. ET, XM Channel 200 -- St. John's vs. Villanova
XM also will broadcast complete play-by-play of The BIG EAST Men's Basketball Tournament beginning March 8. A complete schedule for all BIG EAST Conference games broadcast on XM, including tournament games, is available online at http://www.xmradio.com
WASHINGTON, Feb. 13 /PRNewswire-FirstCall/ -- XM Satellite Radio
(Nasdaq: XMSR), the nation's largest satellite radio service with more than 6 million subscribers, announced today that it has signed a long-term agreement with The BIG EAST Conference. The BIG EAST sponsorship provides XM with the exclusive satellite radio broadcast rights to the BIG EAST Men's and Women's Basketball Championships along with select regular season games during football and basketball season. As "The Official Satellite Radio Service of The BIG EAST Conference," XM will have marketing rights to all BIG EAST Championship events, and promotional use of the BIG EAST marks, media and other proprietary marketing assets. Nelligan Sports Marketing, Inc., who represents the official BIG EAST Sponsorship Program, brokered this agreement for the Conference.
(Logo: http://www.newscom.com/cgi-bin/prnh/20000724/XMSATLOGO )
"Not only is XM Satellite Radio's new partnership with the BIG EAST Conference an outstanding way for fans to follow their favorite BIG EAST teams throughout the year, regardless of where they call home, it also provides opportunities for XM to further expand our subscriber base and extend our lead as the nation's largest satellite radio provider," said Kevin Straley, vice president of talk programming for XM Satellite Radio.
"XM Satellite Radio's commitment to college sports is extraordinary and we are truly pleased to welcome XM to the BIG EAST Family," said Mike Tranghese, BIG EAST Commissioner. "This partnership gives BIG EAST fans throughout the country the opportunity to follow their teams, especially during our Basketball Championship Tournaments in March."
XM will begin broadcasting BIG EAST Conference games on February 15 at 7:30 p.m. ET on XM Channel 200 when the University of Pittsburgh Panthers take on the Providence College Friars. Additional XM broadcasts include:
* February 22, 9 p.m. ET, XM Channel 200 -- DePaul vs. Louisville
* March 1, 7:30 p.m. ET, XM Channel 200 -- St. John's vs. Villanova
XM also will broadcast complete play-by-play of The BIG EAST Men's Basketball Tournament beginning March 8. A complete schedule for all BIG EAST Conference games broadcast on XM, including tournament games, is available online at http://www.xmradio.com
