LOL @ You.
I don't call that subjective, people want the movies that are being released on blu-ray more than HD-DVD.
You think that subjective? Then why is BR beating HD-DVD in sales?
Look at what blu-ray got lined up:
http://www.satelliteguys.us/blu-ray-forum/51494-list-blu-ray-disc-titles.html
This titles are more impressive than what HD-DVD has or ever will well at least from the studios they have.
Blu-ray has the studios, and frankly those studios have more movies that people want other than "Transformers".
I am sorry but Blu-ray has the strenght and the #'s to beat Toshiba.
Blu ray players made by Samsung/Panasonic/LG/Sony/Philips/Sharp/Pioneer
vs
Toshiba/ and some unknown chinese brand player.
I think there is a reason why brand name company's that are known support blu-ray over HD-DVD.
Another thing to LoL about.