It is smart. The net difference for customers that use the protection plan to get a cheap service call and cancel it right away is the same ($15 plus $25 cancellation versus $10 plus $30 cancellation), but Dish is banking on some customers forgetting to cancel, or others that just have the protection plan for the sake of having it, which will earn them more money. Those that are smart enough to use the system to their benefit are unaffected, yet those dumb or lazy enough not to, get penalized. I'm all for punishing the lazy and stupid.