The NFL and AT&T both have a option to terminate the deal early, it will be on D* next season, but after that who knows.Directv's contract expires after the 2022 season, not 2021. It has three more seasons left to run.
The NFL and AT&T both have a option to terminate the deal early, it will be on D* next season, but after that who knows.
AT&T and the National Football League are widely known to be at an impasse to extend their eight-year, $12 billion deal for Sunday Ticket, which was signed in 2014. Each had the option of opting out of that deal before it expired. But the sports news site said both parties missed the deadline to press the eject button.
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AT&T and NFL to Stick With DirecTV ‘Sunday Ticket’ Deal Through 2020-21: Report
AT&T and the NFL have missed deadlines to opt out of their current deal for DirecTV NFL Sunday Ticket and will keep the live games package exclusively on the satellite TV carrier through the 2020-21 pwww.multichannel.com
And this is what ATT has said about it-
DirecTV could walk away from a renewal of one its prized assets: It’s exclusive rights to the NFL Sunday Ticket package, which gives subscribers access to every Sunday afternoon game.
“There’s less profitability to support the decision [to renew],” AT&T COO John Stankey, who is also CEO of WarnerMedia, said in an interview with the Wall Street Journal. “It becomes less critical to the business over time.”
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DirecTV Could Walk Away From NFL Sunday Ticket Renewal, AT&T COO Says - TheWrap
Current deal with the NFL runs through 2022www.thewrap.com
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My opinion is if DirecTV cannot have an exclusive deal on NFL Sunday Ticket they will walk away. My reasoning is if its available via other providers then an amount of DTV customers who live by it will get it elsewhere. If it can be had somewhere else then its already gone, so why carry it unless DTV can get some rights to it very very cheap.
The NFL will lose money if D* doesn't keep it ... but it is probably time for that to happen (when the contract is done).They will want to keep the exclusive for commercial customers, Directv has a near monopoly with bars/restaurants will they pay to keep. For residential I think the days of an exclusive for anyone will be over after the 2022 season. It will make more sense to the NFL to open it up and sell to any interested cable/satellite or streaming provider on a per subscriber basis, rather than a flat rate deal. They might even set up their own streaming and sell direct to consumers like MLB does.
Why couldn’t AT&T keep the satellite rights and gain the streaming rights?
Based on AT&T COO John Stankey’s statement, they do not want to pay the high price anymore.
Or maybe have it be like. MLB EI, NBA LP, NHL CIditch NFLST for residential customers
(It also suggests to me that we're likely to see revamped, less expensive channel packages with fewer channels, although I still believe that HBO Max will become a non-optional part of those future packages.)
Less channels to get costs down is great in theory but broadcasters are going to fight every step, look at how they do deals now where they lump all the channels together, for example if you want the Disney Channel on your service, you have to also have to carry Disney Jr and Disney XD, if you want CBS you have to carry POP, AMC you have to carry BBC, etc, etc.
Broadcasters get fees and Advertising money from all those channels and will not want to give it up, if Disney lumped all 3 channels ( content)into one, then they increase the fee for that one channel.
Yep, that's all true. But if anyone has the negotiating power to get the networks to agree to slimmer bundles, it would be AT&T and Comcast, the largest MVPDs in the nation. I'm not expecting miracles.
But look at what AT&T did with Viacom last spring when they added some (not all) of their channels to their Plus and Max packages. Some, including Nick, Comedy Central, MTV, BET and VH1, made it into both packages while others, like Paramount Network, CMT and TV Land, only got put into Max. Others, like NickToons, MTV2 and Logo, didn't make it into either.
The problem with that is Comcast and AT&T are not just providers but also Broadcasters, if they push for lower rates and/or combination of channels from other broadcasters, they would be expected to do the same.
Viacom then had no power or very little because it was just them, now it is CBS/Viacom and back to the same old, if you want to carry CBS you also have to carry all the Viacom channels, still a mess.