MAX Changing Names Again...

[meStevo]

View: https://www.threads.com/@ryanschwartztv/post/DJppdU0tE4s?xmt=AQF0NgK49HNIXlq-RLotcWlpImGbCnwRMPZQwgK_Ic8tog

 

[dishdude]

I never understood this max branding, HBO is hands down the most well known, well regarded and most premium network brand out there.

 

[klang]

I never understood this max branding, HBO is hands down the most well known, well regarded and most premium network brand out there.

For decades yes. Lately Apple has been chipping away at that.

 

[TNGuy84]

Somebody probably got a bonus in the marketing division for recommending the rebrand to Max. That's usually how these stupid decisions go down.

 

[savarese04]

Moving Discovery content to a separate pricing tier makes sense. Why would you want to pay HBO premium pricing ($15+) for lifestyle shows that used to be available for, I think, $8? Unlike some brand portfolios, the overlap in viewership between lifestyle content and premium shows/movies really is stark and WB doesn't have anything that sits between those categories that could entice people to want to whole enchilada.

 

[b4pjoe]

Moving Discovery content to a separate pricing tier makes sense. Why would you want to pay HBO premium pricing ($15+) for lifestyle shows that used to be available for, I think, $8? Unlike some brand portfolios, the overlap in viewership between lifestyle content and premium shows/movies really is stark and WB doesn't have anything that sits between those categories that could entice people to want to whole enchilada.

What didn't make sense from a WBD perspective was putting the Discovery content on MAX when they already had a Discovery+ streaming app for it. I have always had the 4K version of HBO / Max and when they added the Discovery, HGTV, and Magnolia Network channel content to it I was able to cancel my separate Discovery+ ad-free account so it was great for me. I would like to see that content stay in the new HBO Max to keep me from subscribing back to Discovery+. I never understood people that subscribe to HBO / Max were so upset when they added the Discovery content. No one was forcing them to watch it if they detest it so much. The Discovery content didn't taint the HBO / Max content just by being on the same service.

 

[Bruce]

What didn't make sense from a WBD perspective was putting the Discovery content on MAX when they already had a Discovery+ streaming app for it. I have always had the 4K version of HBO / Max and when they added the Discovery, HGTV, and Magnolia Network channel content to it I was able to cancel my separate Discovery+ ad-free account so it was great for me. I would like to see that content stay in the new HBO Max to keep me from subscribing back to Discovery+. I never understood people that subscribe to HBO / Max were so upset when they added the Discovery content. No one was forcing them to watch it if they detest it so much. The Discovery content didn't taint the HBO / Max content just by being on the same service.

My only problem with adding Discovery to MAX, because they use the excuse of that additional content to cut back on HBO type content.

Today's HBO is a pale imitation of what it used to be.

 

[navychop]

So am I.

 

[Radioguy41]

Well, as they say in the Boardroom, DUH!

 

[klang]

While I do watch and enjoy some Discovery content, combining with HBO never made any sense.

 

[b4pjoe]

My only problem with adding Discovery to MAX, because they use the excuse of that additional content to cut back on HBO type content.

Today's HBO is a pale imitation of what it used to be.

I'd bet that adding Discovery content had no bearing on the cutback of HBO content creation. That was just Zaslav being an idiot...which he still is.

 

[Bruce]

I'd bet that adding Discovery content had no bearing on the cutback of HBO content creation. That was just Zaslav being an idiot...which he still is.

You are correct, HBO content was always going to be cutback, but adding the Discovery shows was the cover for that.