NFL Sunday Ticket goes streaming only for businesses

[Bruce]

The sports television landscape for bars and restaurants faces a significant shift as DIRECTV loses its long-standing role in distributing NFL Sunday Ticket to bars, restaurants, and other businesses. Starting with the 2026 NFL season, the package transitions to a streaming-only model exclusively through EverPass Media, marking the end of satellite delivery via DIRECTV for these out-of-market Sunday afternoon games.

Time for sports bars (and they better hurry) to upgrade their broadband/equipment and another of my predictions to come true, the writing was on the wall when it went streaming only for consumers, I wrote back then, it would be about 3-4 years for it to do the same for businesses, because of technical reasons ( broadband expansion ) and the possibility that DirecTV can no longer pay the licensing for it, due to loss of subscribers, plus the high costs the NFL/EverPass wants.

DIRECTV Just Suffered a Massive Blow | Cord Cutters News

The sports television landscape for bars and restaurants faces a significant shift as DIRECTV loses its long-standing role in distributing NFL Sunday Ticket to bars, restaurants, and other businesses. Starting with the 2026 NFL season, the package transitions to a streaming-only model...

cordcuttersnews.com

 

[Scott Greczkowski]

It will be great to walk in a bar and see the same games on a bunch of TV's yet the picture will be off on each TV and not in sync, since each TV will be getting the IP signal seperately.

I was actually offered a job last year to go into bars on Sundays and see who was showing the games without having the proper NFL Sunday Ticket licensing. Seems like a bunch of bars were using their personal home YouTube TV accounts to show the games, which is illegal.They were trying to nail those places doing this.

I did not take the job.

 

[Jimbo]

It will be great to walk in a bar and see the same games on a bunch of TV's yet the picture will be off on each TV and not in sync, since each TV will be getting the IP signal seperately.

I was actually offered a job last year to go into bars on Sundays and see who was showing the games without having the proper NFL Sunday Ticket licensing. Seems like a bunch of bars were using their personal home YouTube TV accounts to show the games, which is illegal.They were trying to nail those places doing this.

I did not take the job.

Directv did that for years, up till now I'd imagine, now they probably don't much care, someone elses job now.

Curious, did they give details about the job?
Did they hire someone in each city or were they sending you around to different cities ?

Basically, you'd have been a Snitch, I wouldn't take that job either.

 

[comfortably_numb]

The Satellite Police!

SatellitePolice.us

 

[Bruce]

NFL-Backed EverPass to Exclusively Stream Sunday Ticket in Bars

NFL-backed EverPass told customers it would be the only commercial Sunday Ticket option in 2026 "as distribution [moves] from satellite to streaming."

www.sportico.com

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[ncted]

It will be great to walk in a bar and see the same games on a bunch of TV's yet the picture will be off on each TV and not in sync, since each TV will be getting the IP signal seperately.

I'll be curious to see if that happens. When I tried this out at home with YTTV, connecting 3 TVs at once to the service and all watching the same thing, I didn't see a noticeable difference. They all seemed in sync. Of course, they were all using ATV4Ks connected via Ethernet, so that may have helped.

 

[Scott Greczkowski]

I have seen it happen at a few places that have moved to Directv Streaming for business. There was a few milliseconds difference between each TV.

Buying HD Modulators and sending out one signal to all TV's is expensive and the cost climb if you are showing at 6 or 7 games airing at the same time. For most bars and restaurants they don't want to pay for good high speed internet and the fact that each one of these streams takes around 3 meg commercial internet could be a big cost issues for many places.

I have been on the phone today with about 5 different DIRECTV retailers and each is wondering how they handle this. They rely on residuals and fear they will lose commercial accounts. No one seems to know how to work with EverPass to try helping commercial places upgrade for their streaming. And no one knows what kind of equipment is needed to make this all work.

I can see this football season being a mess for commercial customers and retailers / installers alike.

 

[b4pjoe]

I'll be curious to see if that happens. When I tried this out at home with YTTV, connecting 3 TVs at once to the service and all watching the same thing, I didn't see a noticeable difference. They all seemed in sync. Of course, they were all using ATV4Ks connected via Ethernet, so that may have helped.

My satellite service doesn't even sync up. If my wife and I are watching the same baseball game on the same channel my C61K runs about 8 seconds behind her Gemini. Both are about the same distance away from the HR54.

 

[b4pjoe]

No one seems to know how to work with EverPass to try helping commercial places upgrade for their streaming. And no one knows what kind of equipment is needed to make this all work.

Public venues can use EverPass streaming hardware or Spectrum's Xumo boxes to access Sunday Ticket, according to the message viewed by Sportico. Pricing typically varies by venue size.

 

[Bruce]

Buying HD Modulators and sending out one signal to all TV's is expensive and the cost climb if you are showing at 6 or 7 games airing at the same time. For most bars and restaurants they don't want to pay for good high speed internet and the fact that each one of these streams takes around 3 meg commercial internet could be a big cost issues for many places.

Technology does not stand still, sooner or later, you have to upgrade.

I have been on the phone today with about 5 different DIRECTV retailers and each is wondering how they handle this.

Is Claude one of them?

They rely on residuals and fear they will lose commercial accounts.

This is called capitalism, basically completion , not one of those dealers should expect everything should stay the same, especially since Satellite TV is dying a slow death.

No one seems to know how to work with EverPass to try helping commercial places upgrade for their streaming. And no one knows what kind of equipment is needed to make this all work.

That is why EverPass made the announcement now, to give them time to plan.

The equipment is EverPass' boxes and the streaming box that Spectrum has ( if you have Spectrum, of course).

I can see this football season being a mess for commercial customers and retailers / installers alike.

Again, the writing was on the wall 3 years ago, those businesses should of started to upgrade their broadband or whatever else then, now they will have to move at warp speed, since the season is about 8-9 months away.

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[Scott Greczkowski]

The thing is, EverPass just can't walk into places and install things. Certain states (like Connecticut and Rhode Island) require certain licensing to be able to even touch ethernet. As far as I know for those two states they do not have anyone licensed to do that. They are going to need someone to install and support these things.

As I said I can see this being a mess this football season. And I see a lot of places dropping the NFL due to the costs involved.

 

[Jimbo]

The thing is, EverPass just can't walk into places and install things. Certain states (like Connecticut and Rhode Island) require certain licensing to be able to even touch ethernet. As far as I know for those two states they do not have anyone licensed to do that. They are going to need someone to install and support these things.

As I said I can see this being a mess this football season. And I see a lot of places dropping the NFL due to the costs involved.

It will serve the NFL right, if it all goes to hell. (all they want is the next Money grab)

What they should have done is kept D* Sat Business on and work on the conversion over the course of the year, so every one is up and running on internet Next year.

As for Bruce post about, they had 3 years, No they didn't ... Yes, the contract was done 3 years ago, but the equipment wasn't available if they wanted to get it then, and Why would they want to get it then, to sit there till Now Incase this is how it was going to go ?

 

[meStevo]

As for Bruce post about, they had 3 years, No they didn't ... Yes, the contract was done 3 years ago, but the equipment wasn't available if they wanted to get it then, and Why would they want to get it then, to sit there till Now Incase this is how it was going to go ?

There are a number of sports / sporting events that have been exclusively streaming for some time now, the writing has been on the wall for any reputable business that this is important to.

 

[Jimbo]

There are a number of sports / sporting events that have been exclusively streaming for some time now, the writing has been on the wall for any reputable business that this is important to.

With how quickly technology is changing, You qwould have bought equipment back in 2023 and HOPED that it would work in 2026 ???

This stuff is NOT Cheap ....

Did you also know that Spectrum was in the game back in 2023 ???

 

[Scott Greczkowski]

There are a number of sports / sporting events that have been exclusively streaming for some time now, the writing has been on the wall for any reputable business that this is important to.

Yeah but most mom and pop places won't be able to afford it. They are barely holding on as it.

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[Ronnie-]

Yeah but most mom and pop places won't be able to afford it. They are barely holding on as it.

Many mom and pop places just show those events anyway and hope for the best. I know several that have rokus or fire sticks hooked up to every tv and without fail, those streaming only sports events are on there.

 

[cpalmer2k]

Did DirecTV ever release their streaming receiver they were going to start deploying to commercial establishments? I miss the old days of "Catalogs" where you could download Perfect TV's catalog, or the other major vendors and see all the latest/greatest DirecTV and Dish stuff in one place.

 

[Bruce]

With how quickly technology is changing, You qwould have bought equipment back in 2023 and HOPED that it would work in 2026 ???

Again, Satellite TV is dying a slow death, DirecTV, who has about 8 Million subs left….total for all the company, is pivoting to streaming, except YTTV is destroying them ( has over 12 Million subscribers).

Sooner or later, ST for Business was going to streaming, I knew so over 3 years ago, yet not one of these businesses could not?

Evolve or die.

This stuff is NOT Cheap ....

Neither was Satellite TV equipment or the service.

Did you also know that Spectrum was in the game back in 2023 ???

Yep, that was reported here years ago by myself, Comcast also was looking at carrying it, yet no deal happened.

I believe Dish was in the mix also.

 

[savarese04]

From the Sportico article: "DirecTV also noted that demand for out-of-market NFL games could shift as CBS and FOX offer near-national telecasts in the Sunday late afternoon window and the league creates more standalone games at other times of the week."

This has been my prevailing thought - the Sunday Ticket package is declining in value as so many games are moved to national feeds and other days (Thursday, sometimes Friday, Xmas Day, sometimes Saturday, Sunday night, Monday, sometimes two on Monday)

I actually gave up renewing my NBA League Pass this year for that reason. The number of available national games has gone up and up every year. At this point, the only games left on League Pass are ones I really don't care about anyway (e.g, Wizards-Pelicans or Hawks-Magic)

 

[Jimbo]

Again, Satellite TV is dying a slow death, DirecTV, who has about 8 Million subs left….total for all the company, is pivoting to streaming, except YTTV is destroying them ( has over 12 Million subscribers).

Sooner or later, ST for Business was going to streaming, I knew so over 3 years ago, yet not one of these businesses could not?

Evolve or die.

Neither was Satellite TV equipment or the service.

Yep, that was reported here years ago by myself, Comcast also was looking at carrying it, yet no deal happened.

I believe Dish was in the mix also.

So, you would have went out and bought the equipment 3 years before it was able to be used ?

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