Sony's Fifth Element Blu ray Trade in program

I think this is one of the best "customer service " things Sony has done in a while.

Well, don't get to carried away . . . . .

It's not "public", you have to know about from these type of forums.

And I saw on AVS that when folks called the toll-free number, the service reps claimed to not know anything about it, so probably best to email them, and be sure to include name, address & phone #.

What I haven't seen if an original store receipt is required?

EDIT: Guess not. Most recent post on blu-ray.com:
You will need to send in just the disk and a replacement will be sent on July 17
You will recieve a ref number that you will have to include with the diskl
 
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Got my responce from Sony with the address to mail the disk to and they will be sending the new disk fedx on 7/17

Dear Valued Consumer,

Thank you for your e-mail. We appreciate your interest in Sony Pictures Home
Entertainment products.

To receive an exchange for your Fifth Element Blu-ray disc, please return your
disc (case not needed) to the following address:

SPHE Consumer Support
PO Box 157
Neenah, WI 54957
Attn: 760089

Please be sure to include your return address (no PO Boxes) and a copy of this
email. Your replacement will be shipped to you via Fed Ex Ground. The disc
will be sent out after July 17th.

Regards,

SPHE Consumer Affairs Team