page 2 of the story:
Page 2 of 2 -- To supplement existing HD offerings from such networks as Bravo, Discovery, and ESPN, Voom has created 21 of its own proprietary, commercial-free all-HD channels. Several of them, however, run the same programs in a loop, feature mainly 1990s movies zinged up to a near-high-definition quality, or offer niche programming like fashion shows, art gallery tours, and vintage-automobile auctions.
Citing securities law "quiet period" requirements because of a pending stock spinoff of the Cablevision Rainbow Media unit that includes Voom, company officials declined requests for interviews this month. Cablevision chairman Charles Dolan, said to be one of the leading proponents of Voom inside Cablevision, brushed off critics in a recent interview with Cable and Broadcasting magazine, saying, "If it's new, you're going to have skeptics."
The big questions are whether there are enough high-definition TV addicts out there to make Voom succeed -- and whether Voom is a compelling alternative to rivals.
"They're starting in a horse race 50 lengths behind the lead horse," said analyst Leichtman. Voom has 1/1,000th the combined customer base of satellite rivals DirecTV and Dish. Voom's 25,000 customers across the country are fewer than the 26,274 subscribers Comcast counts in the city of Cambridge.
In New England, Comcast charges just $2 extra per month locally on any cable plan for a set-top box that can bring in seven or eight standard-package high-definition channels and another half-dozen premium services such as HBO and Starz that include high-definition programming. On top of that, Comcast is the sole source for most high-definition Bruins and Red Sox game broadcasts.
"For most people, you're getting 90 percent of what you'd want to watch from Comcast at a fraction of the price," said Jeffrey Bray, an analyst with the Babson Capital Management money-management firm in Cambridge.
Moreover, customers who sign up for Voom have been dumping the service at a rate of over 20 percent per year. Many -- including Ferreira -- had to get new receiver boxes installed this year after the first generation of equipment proved to be prone to freeze-ups and other glitches.
Some viewers and analysts call the Voom-specific channels somewhere short of ready for prime time.
"With Voom, they're all channels that nobody's ever heard of before, that were created just for this venue," said Josh Bernoff, a media analyst with Forrester Research. "It's just a huge gamble for consumers."
Richard Greenfield, a managing partner with New York investment firm Fulcrum Global Partners, raised eyebrows last year when he expressed a hope the Voom TV satellite would implode on takeoff so Cablevision wouldn't waste any more money on the project. Last week Greenfield summed up his current view this way: "Pull the plug tomorrow. Shut it down. Sell off the satellite for whatever you can get."
Voom's satellite rivals aren't sitting back, however. DirecTV plans to begin offering high-definition version of Bravo next month, as well as feeds of some local NBC stations that broadcast in HD. Between its own "Sunday Ticket" and National Football League broadcasts on ESPN, DirecTV will offer about 165 of this year's NFL games in high-definition format, spokesman Bob Marsocci said.
Dish offers an entry-level package of five high-definition channels with access to several premium HD networks. This year, it began selling a $999 package that includes a 40-inch HD TV set, the receiver, and installation.
Dish also sells a TiVo-style recorder that can store up to 25 hours of HD-format programming or 180 hours of standard-definition programming, spokesman Gregg Stucker said.
Peter J. Howe can be reached at
howe@globe.com.
© Copyright 2004 Globe Newspaper Company.