I just watched my frist PPV (VOD) movie in HD on Cox Cable, Stardust, the other night. The only reason was because they gave me a coupon to get a free movie (selection was GF's choice). HD movies normally cost $5.99. The movie was not shown OAR, a la HBO HD, and there were a number of problems with macroblocking and artifacts throughout the film, especially during scenes that had a lot of motion, a la HBO HD. It was bad enough that sitting 12 feet away from a 34" CRT TV, I still saw it. The 5.1 DD AQ was adequate. Since it was free, I have no complaints, but if I were to ever to pay $6 to rent a movie for its HD quality, it will be a BD from Blockbuster or Hollywood video. PPV/VOD (at least from my cable co., which is generally pretty good in most areas) has a ways to go to entice consumers who care about PQ.