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DIRECTV to Carry Public Television Stations in HD


DIRECTV, Association of Public Television Stations and PBS Reach Landmark Agreement for Digital Carriage in Local Markets Across the Country Beginning Next Year
EL SEGUNDO, Calif.--(BUSINESS WIRE)--Dec. 19, 2007--Public Television stations across the country will soon be available in high-definition (HD) to DIRECTV customers through a landmark agreement reached today by DIRECTV, Inc., the Association of Public Television Stations (APTS) and the Public Broadcasting Service (PBS). DIRECTV viewers will have access to other Public Television content as well.
Continuing its unprecedented expansion of HD services, DIRECTV, the industry leader in HD programming, will include the local HD feeds of Public Television stations in its HD rollout plans beginning in 2008. DIRECTV currently offers local HD programming in 68 markets, representing more than 72 percent of U.S. TV households.
DIRECTV, APTS and PBS also will work together to develop new video on demand offerings to make available local and national public television programming to DIRECTV's customers anytime they want it. In addition, DIRECTV will carry two national standard-definition channels of Public Television programming, further expanding its commitment to high-quality educational programming.
"We are thrilled to be partnering with APTS and PBS to offer our customers award-winning HD programming from local Public Television stations across the country," said Chase Carey, president and CEO, DIRECTV, Inc. "This agreement is the result of a cooperative effort that will utilize innovative technology to deliver the highest quality local content to DIRECTV viewers. DIRECTV is committed to offering the best HD programming lineup available, and we are delighted to begin carrying programs of the caliber of The NewsHour, Frontline, NOVA, American Masters, the American Experience and award-winning children's programming in this visually compelling format."
APTS President & CEO John Lawson said: "This is a forward-looking, innovative agreement for the digital age. It means the great HD programming from PBS and local Public Television stations will be available to DIRECTV customers in every market where DIRECTV carries any local HD. We will also work together to make available a vast library of on demand content from local Public Television stations across the country. This is a great day for public service media in America."
"One of our foremost priorities is extending the quality content that PBS offers across the broadest range of platforms," said PBS President and CEO Paula Kerger. "We are pleased with this agreement, which enables Public Television stations to provide even better service to viewers in their communities."
The terms of the deal were unanimously approved by the APTS Board of Trustees yesterday and are pending approval by the PBS Board of Directors. The agreement must be ratified by local Public Television stations.
Information regarding the full DIRECTV HD programming lineup, which includes 87 national HD channels, and details on receiving equipment needed for the new DIRECTV HD services, are available by calling 1-800-DIRECTV or visiting directv.com.
About DIRECTV
DIRECTV, Inc. (NASDAQTV), the nation's leading satellite television service provider, presents the finest television experience available to 16.6 million customers in the United States and is leading the HD revolution with 87 national HD channels - more quality HD channels than any other television provider. Each day, DIRECTV subscribers enjoy access to over 265 channels of 100% digital picture and sound, exclusive programming, industry-leading customer satisfaction (which has surpassed cable for seven years running) and superior technologies that include advanced DVR and HD-DVR services and the most state-of-the-art interactive sports packages available anywhere. For the most up-to-date information on DIRECTV, please visit directv.com.
About APTS
The Association of Public Television Stations (APTS) was established to support the continued growth and development of a strong and financially sound noncommercial television service for the American public. As broadcasters make the transition to digital, APTS is working to ensure the federal government continues its commitment to universal public television services and that those services are available across all platforms. For more information, visit www.apts.org
About PBS
PBS is a media enterprise that serves 355 public noncommercial television stations and reaches nearly 73 million people each week through on-air and online content. Bringing diverse viewpoints to television and the Internet, PBS provides high-quality documentary and dramatic entertainment, and consistently dominates the most prestigious award competitions. PBS is a leading provider of digital learning content for pre-K-12 educators and offers a broad array of other educational services. PBS' premier kids' TV programming and Web site, PBS KIDS Online (www.pbskids.org), continue to be parents' and teachers' most trusted learning environments for children. More information about PBS is available at www.pbs.org , one of the leading dot-org Web sites on the Internet.

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