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TOSHIBA MATSUSHITA DISPLAY TECHNOLOGY TO PREVIEW INTEGRATION OF HIGH RESOLUTION 3D CAPABILITIES INTO HANDHELD DEVICES AT CES

3D Film Combined with Optically Compensated Bend LCD Displays from TMD Achieves True Autostereoscopic Viewing Without Need for Special Glasses


January 6, 2009 – LAS VEGAS, Nev. – Toshiba America Electronic Components, Inc. today announced that Toshiba Matsushita Display Technology Co., Ltd. (TMD) will be previewing technology at International CES 2009 that enables mass adoption of 3D viewing in handheld devices. In a technology demonstration, TMD has integrated an advanced 3D film with small and medium sized LCD displays that use Optically Compensated Bend (OCB) mode to deliver clear, true autostereoscopic viewing at a glance, without the need for special glasses.

This development overcomes numerous long-held negatives associated with 3D viewing. In addition to eliminating the need for special glasses, it allows for extended comfortable viewing. The 3D film easily integrates into today's thin, high resolution displays, and enables simultaneous 2D and 3D viewing on all or parts of the display with no picture degradation.

TMD's OCB technology improves upon conventional LCD technology by increasing response time and contrast ratio to achieve near CRT-like image quality. The LCD panels from TMD use OCB mode LCD technology to create sharp, clear, motion blur-free 3D displays.

For the CES demonstration, the backlight modules of 3-inch and 9-inch LCD displays from TMD have been enhanced with 3D film. Through directional backlight technology, left and right eye images are focused sequentially into the viewer's eyes, allowing for full resolution of the display panel. Only one panel and modified backlight are required. Backlight module assembly is easy. No precision registration is required.

"This technology provides three dimensional viewing or natural depth that ordinary displays don't provide," explained Sean Collins, vice president for TAEC's Display Device and Components Group. "These 3D displays once again demonstrate TMD's focus on leading edge display technologies, and are ideal for use in handheld displays such as mobile phones, gaming devices and other integrated portable electronics."

At CES, TAEC will be holding private demonstrations of the technology. To arrange a demo, please contact Poloi Lin of TAEC corporate communications at poloi.lin@taec.toshiba.com

TMD plans to commercialize 3D displays within the next year, to meet customer requirements.

*About TAEC
Through proven commitment, lasting relationships and advanced, reliable electronic components, Toshiba enables its customers to create market-leading designs. Toshiba is the heartbeat within product breakthroughs from OEMs, ODMs, CMs, distributors and fabless chip companies worldwide. A committed electronic components leader, Toshiba designs and manufactures high-quality flash memory-based storage solutions, discrete devices, displays, advanced materials, medical tubes, custom SoCs/ASICs, digital multimedia and imaging products, microcontrollers and wireless components that make possible today's leading cell phones, MP3 players, cameras, medical devices, automotive electronics and more.

Toshiba America Electronic Components, Inc. is an independent operating company owned by Toshiba America, Inc., a subsidiary of Toshiba Corporation, Japan's largest semiconductor manufacturer and the world's third largest semiconductor manufacturer (Gartner, 2007 WW Semiconductor Revenue, April 2008). For additional company and product information, please visit http://www.toshiba.com/taec/.

**About Toshiba Matsushita Display Technology Co., Ltd
In April 2002, Toshiba Corporation and Matsushita Electric Industrial Co., Ltd. (Panasonic) merged their LCD businesses into a new joint venture company, Toshiba Matsushita Display Technology Co., Ltd, now known as TMDisplay. The JV company brings together each company's strengths and capabilities in LCD technology to satisfy a broad range of customer requirements and market segments. Today, Toshiba Matsushita Display Technology Co., Ltd. is the worldwide leader in the field of TFT LCD modules for mobile use. For further information, please visit the TMD home page at http://www.tmdisplay.com/tm_dsp/en/.

Information in this press release, including product pricing and specifications, content of services and contact information, is current on the date of the announcement, but is subject to change without prior notice. Technical and application information contained here is subject to the most recent applicable TMD LCD product specifications. In developing designs, please ensure that TMD LCD products are used within specified operating ranges as set forth in the most recent TMD product specifications. This information is available from TAEC or from your TAEC representative.

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