heres how to keep it simple. sell only one package. and make it the "plethora" package. where its contains everything. aep+hd+plat+locals+all internationals etc. then the packages wont be confusing.
COmmercial opens with news sounder music oin background..
Announcer with intent "bulletin type" tone in his voice speaks.
"This is Dish Network with an important announcement".
Then a quick cut to a cork popping from a champaigne bottle with celebrastion music.
"Introducing Dish Network's new (Sound of kettle drum roll & symbol crashing) "sh*t load" package".
Yes, now you can have every channel Dish Network offers for one price. And if you act now dish Network will offer a special permanent discount of $25 per month for as long as you remain a Dish Network customer.
It is that simple".
Ok cut to announcer giving out Dish's phone number
Announcer: "And now we return you to your regularly scheduled programming".
Disclamer follows(C'mon every commercial has a disclaimer)..... Commercial fades to black.
This was an attempt at humor. It probablt would have been funnier if one could see and hear it..
Oh well. I tried.
All kidding aside. Point well taken.
Dish could pioneer simple.
They could start by getting rid of the fees. Or simply add them to the price of the programming and that's that. People do not like fees. They do not care to be nickel and dimed to death.
As a consumer when I am quoted the price ,to me an amount is an amount. I don't want to see additional charges on my bill. Especially ones that were not explained to me CLEARLY.
One other thing. Dish could get rid of "fine print". No one hates fine print more than I do. Or maybe that's a lie. Who knows.
Charlie?!!!!! (knock knock knock) Are ya hearin' this?!!!!!!
End of Spot.