...the total number of DVDs shipped is 1700 million as opposed to 5.6 million BDs. That makes it 0.33%.
Adding HDs will increase this number 50% (i.e. 2:1 sales ration), hence 0.5%.
Assuming DVD sales get frozen, this BD percent goes up 7 times next year (40/5.6), i.e. about 2.5%.
After that, according to predictions, it will follow the DVD acceptance curve, i.e. about double every year.
DVD Entertainment Group
That would mean it will take two more years (doubling twice) to bring this BD to DVD disc sales ratio to 10%.
To summarize, by the end of 2010 the BD market will be 10% of DVDs. Smashing success...