They followed the basic American company pathway:
1. Expand really big too fast.
2. Think that high calorie, pure sugar product is a good long term food idea!
3. Get surprised by low carb craze & media buzz over fat American swhoeat too mych sugar!!!!
4. LOSE their ass (kinda like Voom?)
5. Can old CEO (with great golden parachute), hire turnaround CEO, employees get fired & lose benefits.
6. Close stores & shrink down to a size that they were BEFORE expansion.