I actually have no issue with this promo for the new subs.
It is directvs way to get new subs, and you are very likely to get some sorta of discount by calling and asking nicely.
I also dont get people that complain about the Ticket on just DirecTV, this is the NFLs choice, they put it to bid, and so what if DirecTV won out. It is good for them. I see some complain that comcast, Time Warner doesnt have it as exclusive, or how Verizon wants it.
The only problem their is those 3 are NOT in every area, the only way they get it is if the NFL does it for all carriers. Which could be smart, but then again, the NFL is a business and they want as much $$$ as possible, and getting 1B a yr for 4 yrs is a TON of money.