For sure, I could come up with a better sports channel model from a subscriber point of view.
From the sports channel perspective however... If it didn't work, and the cable/sat companies refused to pay, then they would quit.
That alone tells me that the article numbers are wrong, or at least misunderstood. .
Let's be real, any cable or sat company that doesn't offer access to sports is dead in the water.
No, you don't have to offer chess darts, but the superbowl, ncaa major sports, nba, and mlb will ensure that these channels make big money.
Even if the channels don't pull in huge ratings every day, just look at the highest rated programs historically.
People do watch sports, and those that want to are more rabid than the watchers of fx/ect.
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