It's worse than that ...
I had a similar experience. Let me share.
I called because I wanted locals. Was told I needed Superdish and receiver upgrade. Iasked what receivers were available. I was told the 510 and 301. (No one mentioned a monthly fee with the 510, nor did the Web site.) I did research and determined I needed the inputs and outputs on the 510, the 301 would not be an adequate replacement for my model 5000. I called back to order the 510 for $99. No one (again) mentioned the monthly fee.
In a separate mailing about a week later, I discovered there IS a monthly fee with the 510. I was never interested in PVR capabilities, I just wanted a receiver that would get locals and that had 2 sets of a/v outputs.
I called and got a supervisor, who was very apologetic and after some time, he offered me a 811 receiver as "consolation" for my bad experience with customer service reps who don't give out proper info.
And guess what? He NEVER mentioned there was a monthly fee for the HD programming if you get the 811 !!!!
When I got a bill for $160 (the "free" 811 that they billed me for, plus other stuff) I called the executive offices. There I learned that they can't just turn off HD stations like they can activate/deactivate HBO, Showtime, etc. Well I don't have a HD tv, I tell them, and no one mentioned the HD programming fee, etc.
I talked him into 6 months of credits for the HD programming, which he entered manually.
I think it's all straight now.
It seems to be a consistent problem with Dish CS reps. NOT mentioning monthly fees. I love Dish, I own the stock, but they are really pissing me off with this crap.