The current market "netlet" line up between all the commercial stations (leaving out the ION wasteland) is My/ME, Antenna, Grit, Get, American Sports Network, Comet, Escape, Laff and a promise of Bounce.
Thatt a lot. Considering the market's demographics, black-centric and certainly non-English channels are just not going to work. What is left of real value?
Considering the market's on going decline in population and wealth, there are only so many busineses out there to buy ads, even at a "dollar a holler" as the saying goes.
BTW, the predecessor to the FCC issued WSAZ its call letters just after WSAX and WSAY. The funny call letter stories around here are WCHS, CHS being the airport code. For Charleston, South Carolina. And WVAH, which launched as an independent in the 80s and said it was broadcasting from "West Virginia, Almost Heaven" until it got a cease and desist letter from ASCAP on behalf of John Denver and RCA, at which time WVAH decided it just stood for nothing at all. And in the market just to the south, WOAY in Oak Hill, which sent in a hand written application for WOAK which was misread and the station (then and now among the worst run in the country) was too cheap to pay to get it changed.