Some figures out on what some here have called a failure, lol.
Viewership has now increased double-digits for all three Thursday Night Football games on Amazon Prime this season.
www.sportsmediawatch.com
Thursday Night Football has now scored three-straight double-digit gains to open the season.
The latest edition of NFL Thursday Night Football (Lions-Packers) averaged a 6.3 rating and 13.48 million viewers on Amazon Prime Video, up 9% in ratings and 15% in viewership from last year (Dolphins-Bengals: 5.7, 11.72M) and the third-largest TNF audience of the Amazon era.
The three TNF games this season rank as the most-watched since Amazon acquired rights, surpassing all of last season's games — the most-watched of which was the Chargers-Chiefs opener at 13.03 million.
The Lions' win, which peaked with 15.29 million viewers, also ranks as the most-watched TNF game in Week 3 of the season since 2019 — with the caveat that games in 2020 and 2021 aired exclusively on NFL Network.
TNF is now averaging 14.14 million viewers this season, up 19% from the first three games last year (11.87M) and up 67% from the comparable point two years ago, when the first three games aired exclusively on NFL Network (8.49M).