Here's the press release:
Source
VOOM Aligns With BrandsMart USA Stores
Top South Florida Retailer is VOOM's New Retail Partner
JERICHO, N.Y., May 20 /PRNewswire/ -- VOOM, the first comprehensive
high-definition (HD) satellite television service, announced today it is
teaming with South Florida's number one discount retailer of appliances,
consumer electronics and housewares, BrandsMart USA. Now, VOOM will have a
strong presence at the BrandsMart USA's five showrooms, all in South Florida.
Since its preview period ended in March, VOOM maintains its commitment to
making HDTV accessible to more consumers by introducing compelling pricing
offers and expanding distribution.
VOOM has worked closely with BrandsMart USA to train the retailer's sales
and installation staff, as well as set up displays. Additionally, VOOM and
BrandsMart USA will launch a co-operative marketing campaign in May to promote
VOOM through television and newspaper advertisements.
"This partnership gives us an important foothold into the Florida market,
and provides us with the important linkage to the sales of HDTV receivers in a
market where off-air HDTV reception is excellent," said Bill Casamo, executive
vice president, marketing and sales for Rainbow DBS. "As the leading regional
Florida electronics retailer with the largest HDTV inventory and sales,
BrandsMart USA is a natural fit for VOOM."
BrandsMart USA carries an extensive variety of televisions, including
nearly 150 HDTVs on display on each showroom floor. It leads the country in
retail sales per square foot and sales per store. The five locations include
Deerfield Beach, Miami Palm Beach Sawgrass Mills, South Dade County and West
Palm Beach.
"HDTVs continue to be a big seller at BrandsMart USA and a big growth area
for our business," said Michael Perlman, president of BrandsMart USA. "Now
our customers have access to an entire HDTV package, including a complete line
of HDTV sets and VOOM's HD programming service, in all of our retail
locations."