ABC Scales Back NBA Playoff Coverage

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TMC1982

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Jun 26, 2008
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ABC Scales Back NBA Playoff Coverage

The NBA's presence on broadcast television continues to shrink.

ABC is currently scheduled to air just 9 NBA Playoff games prior to the NBA Finals, down from 10 games last year (11 were scheduled). This marks the fewest number of NBA Playoff games on broadcast television since 2003. That year, ABC aired only 7 games prior to the Finals.

During the 2001-02 season, previous NBA rightsholder NBC aired 31 playoff games before the NBA Finals.

ESPN is scheduled to air the entire Eastern Conference Finals, including Game 7. This will be the first time since 2004, and only the second time since the current television contract went into place, that the Conference Finals will be completely shut out of broadcast TV.

Between May 16 and June 3 -- a nearly three week span -- ABC will not air a single NBA game.

This comes on the heels of ABC airing just 15 regular season games, the minimum allowed in the network's contract with the NBA. Additionally, ABC has reduced its NASCAR schedule from 11 races to just 3, and lost rights to the Rose Bowl and the British Open.
 
anders5189

anders5189

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This isn't surprising. Sports on network TV are money losers for the most part.
 
SabresRule

SabresRule

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When CBS and NBC had the rights to the NBA, they seemed to give a damn about televising their games.

ABC won't even show a majority of the games- it worked for NBC. Why not SHOW moe games?! Maybe, just maybe, their philosophy on how to showcase the games is not working.
 
T

TMC1982

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When CBS and NBC had the rights to the NBA, they seemed to give a damn about televising their games.

ABC won't even show a majority of the games- it worked for NBC. Why not SHOW moe games?! Maybe, just maybe, their philosophy on how to showcase the games is not working.

I think that a lot of it has to do with Disney (the owners of ABC and ESPN) having the current philosophy that the more marquee/major events go to cable, the more they can charge for subscription fees (to go along with the ad revenue). This is part of the reason why Monday Night Football moved from ABC to ESPN (even though under the current contract, ESPN doesn't get any playoff broadcasts unlike in the last contract with ABC). Also, ABC seems to be looking at a lot of big time sports as toxic right now (besides the risk of taking on a loss leader) because they see shows like Desperate Housewives and Grey's Anatomy to be more valuable commodities. David Stern also believes that the less amount of games air on ABC will equal in the games being seen as a bigger deal (due to the demand).
 
Lkr

Lkr

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I remember when NBC also put production quality into NBA games. ABC/ESPN coverage is so bleh.
 
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SamCdbs

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The NBA is far from the 3rd most popular sport in the US.

Anyway, this is odd. The marketing of the late NBA playoffs is pretty simple. The NBA has the advantage of schedule. The first run part of network TV is over and you toss this stuff up against that.

It seems that ABC is really going to carry college football on Saturdays and that is it.
 
Lkr

Lkr

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The NBA is far from the 3rd most popular sport in the US.

Anyway, this is odd. The marketing of the late NBA playoffs is pretty simple. The NBA has the advantage of schedule. The first run part of network TV is over and you toss this stuff up against that.

It seems that ABC is really going to carry college football on Saturdays and that is it.
football
baseball
basketball

if we're talking pro sports. if college sports only, its second. if we combine them, nba is probably 4th.
 
tjguitar

tjguitar

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Aug 23, 2006
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This is part of the reason why Monday Night Football moved from ABC to ESPN

Not really, ESPN's Sunday Night Football basically shifted to Monday Night. The NBC Sunday night package typically has the marquee games like the old ABC package.
 
Paul Wozniak

Paul Wozniak

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This league has become a joke. Contraction is needed. You can't count the number of contenders this season on one hand now. After Kobe, LeBron, and Wade, who is there to watch?

Boring, just boring. But then i always thought it was boring, I strongly prefer watching college BB.
 
televisionarchives

televisionarchives

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Aug 25, 2008
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I'm watching Motorcycle racing on the weekends. I just watch basketball when the playoffs start. I wish the networks would start showing different sports like Wide World of Sports did back in the 1970's.
 
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SandraC

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I'm watching Motorcycle racing on the weekends. I just watch basketball when the playoffs start. I wish the networks would start showing different sports like Wide World of Sports did back in the 1970's.

Watch the X-Games...;)

Or the Olympics.


Sandra
 
S

SandraC

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Apr 10, 2008
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This league has become a joke. Contraction is needed. You can't count the number of contenders this season on one hand now. After Kobe, LeBron, and Wade, who is there to watch?

Boring, just boring. But then i always thought it was boring, I strongly prefer watching college BB.

Wade is fun to watch, but Miami definitely is not a contender...


Sandra
 
Lkr

Lkr

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Apr 19, 2008
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This league has become a joke. Contraction is needed. You can't count the number of contenders this season on one hand now. After Kobe, LeBron, and Wade, who is there to watch?

Boring, just boring. But then i always thought it was boring, I strongly prefer watching college BB.
Carmelo Anthony/Chauncey Billups(denver)
Pierce/KG/Allen(Boston)
Durant(Oklahoma City)
Zach Randolph/Rudy Gay/OJ Mayo(Memphis)
Al Horford/the whole team(Atlanta)
Dwight Howard(Orlando)
Tim Duncan(Spurs)
Derrick Rose(Chicago)
The entire Portland team when not injured


are those enough contenders for you?
 
S

SandraC

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Apr 10, 2008
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Carmelo Anthony/Chauncey Billups(denver)
Pierce/KG/Allen(Boston)
Durant(Oklahoma City)
Zach Randolph/Rudy Gay/OJ Mayo(Memphis)
Al Horford/the whole team(Atlanta)
Dwight Howard(Orlando)
Tim Duncan(Spurs)
Derrick Rose(Chicago)
The entire Portland team when not injured


are those enough contenders for you?

I think because Paul lumped them together, we're confusing contenders with exciting players.

I like your list of exciting players (and I would add some Mavericks and Suns to the list), but those teams are not all contenders.

For contenders you definitely have Cleveland, LA, Boston, Orlando, Denver and San Antonio. Teams that can knock off one of these teams but probably not win it all are Atlanta, Dallas, Portland and Phoenix.

While it will quite possibly come down to Cleveland/LA, it's not as cut and dried as Paul said.


Sandra
 

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