That is the major point. Methinks Amazon is paying just to say it is involved in the NFL. These are the Thursday night games, which is the lowest rated games, in part because they are generally crappy team vs. crappy team, in part because they are played on 4 days rest, and in part because they face serious competiton, sports and non-sports, on other channels.
And these are game available FOR FREE via an OTA antenna. So we are talking about people who live far enough away from town to not be able to get OTA TV but in a big enough place to have internet good enough to stream live action HD. All dozen should be very happy.