Don't know about Starlink resellers. But for the ka band broadband ISP's, I think it shows the slow decline in folks having alternatives.
I turned some friends with a BnB on to Starlink some 2 years ago. Nothing but good stuff coming from them.
With (who was it...Hughesnet?). Hunters would show up and after a bit. "Brickwalled". Speed slowed to a crawl because their data was consumed for the month.
And the "go outside and sweep the dish" thing in snow. Dishy makes enough heat to melt light snow. They learned to park it during heavy snow for until it subsided. For them out in the sticks. Before, it was Hughesnet or no-net.
Wildblue and a few others did their campaign in this area. Fizzled. Ka band broadband might please some. Until you actually experience Starlink. And the BnB couple? No problems talking with tech support because so far they haven't needed it. The dude did a self install. No aiming to speak of. Some cable routing. Done. Pay the bill and watch for deals.