Archery Draws a Big TV Audience: Could ‘Hunger Games’ Be the Reason?

[dfergie]

"The numbers for archery have been nothing less than huge," Alan Wurtzel, NBC's top research executive, told Carter, adding, "Maybe it’s the ‘Hunger Games’ phenomenon.”


Archery Draws a Big TV Audience: Could 'Hunger Games' Be the Reason? - NYTimes.com

 

[Pepper]

Possibly, also the reason for including a female archer in the promos for their new series "REVOLUTI0N"

 

[riffjim4069]

Those are big numbers for Archery. Personally, I think Comcast/NBC is making it easy to watch the games this year...the games are on everywhere.

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