Everyone's talking about the whole DRM thing while the patent wars are cranking up over 3.0. That alone could be enough to kill off the standard without considering DRM. If that one company can take advantage of LG and others, I'm sure other patent holders of 3.0 tech are talking with their lawyers on what to act on themselves. We could all be looking back on this realizing that greed killed 3.0. It seems that ATSC is standing back and doing nothing about it.