Sean Mota said:Back to topic:
8,000 subs was lower than the 10,000 + figure I was told last week. I am dissapointed that my source of information did not match. Now, if you consider this low and you are predicting dooms day for VOOM then you have missed the entire point about VOOM.
(1) VOOM started $0 leasing and advertising after 2/19/04. Oscar's night they started advertising. They also put an ad for the SuperBowl but nothing after that until Oscar's Night on Network channels. So in essence you are looking at 8000 - 1600 = 6400 subs. Now the 1600 subs was up to 12/30/03. I doubt that they added any substantial subs between 12/30/03 and 12/19/04; let's say 500. So 5900 all were added after 2/19/04. This is 69 days which equals 85 subs/dayon average. So in a market where HD is only targeting HDTV owners, this number may not look that bad.
(2) ESPN-HD was not added till recently.
(3) If VOOM fails then everyone who an HDTV has failed. This will give a clear sign to networks and programmers that there is not an HDTV market yet and will slow down HDTV substantially.
You have to look at it from the investor's point of view(not the programing view)with all the money Voom is putting out in getting subs and program cost (and not getting much of a return) Voom is flushing money right down the you know what.
Now I wish it would succeed and light a fire under Dish or themselves offer more programing that I would like to get me to drop Dish(RSN,Sci-Fi,etc) but remember Mr.Dolen said today that there is not a second satellite ordered yet(just one maybe for back-up)and what does that say about the future.
And when people say that D* and E* took a while to ramp up-E* did so without much marketing in its first year, with no major outlets and no awareness to speak of, they still got 100,000 in the first 6 months and 1,000,000 the first year,and D* did quite well in the beginning while charging a lot for there units.