Canuck broadcasters likely absent at upfronts

[dfergie]

Instead will fly directly to Los Angeles for deal-making

Etan Vlessing

TORONTO -- Canadian broadcasters will mostly be no-shows at next week's U.S. network upfront presentations to advertisers in New York City.

The Canucks will instead fly directly to Los Angeles for deal-making with their Hollywood suppliers from May 17, in the same week as the May upfronts.

Besides calling the Canadians to Los Angeles early to do their business, their studio suppliers will also learn next week whether they can continue an enviable record of securing primetime series price hikes from the Canucks, despite a TV ad slump and the economic downturn.

Source & More: hollywoodreporter.com

 

[stcroix]

Cool

 

[Derwin0]

The Canadians don't really need to be there anyway, as they'll just set up their schedules the same way in order to grab all the simsubs they can.