Sorry, I thought we were talking about College Football. If you would like to have a more thorough understanding of why the NCAA does not have ownership of football TV contracts, you can read this story:
http://www.ncaa.org/news/1999/19991206/active/3625n36.html
Even more information, including what conferences are signed with which networks, is located here at Wikipedia:
http://en.wikipedia.org/wiki/College_football_on_television
For more clarification, the NCAA owns TV contracts for
its own tournaments only. If there was a college football playoff, they would own the rights to it. For all sports, regular season and conference tournament TV rights are owned by individual conferences and schools.
So there's your College TV Contract 101 lesson for today, and sorry to have hijacked this thread!