DIRECTV Adds Caracol TV to DIRECTV PARA TODOS® Spanish-Language Programming Service (1 Viewer)

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silversurfer

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The Number-one Broadcast Network in Colombia will be Available on the DIRECTV PARA TODOS Programming Lineup


El Segundo, CA Mar 23, 2004 DIRECTV, Inc., provider of the nation's leading digital multichannel television service, today announced an agreement with Caracol TV Internacional to add Caracol TV to the DIRECTV PARA TODOS® programming platform this April. All DIRECTV PARA TODOS customers will be eligible to receive Caracol TV at no additional cost.

Caracol TV, the number-one broadcast network in Colombia, offers quality programming as diverse as soap operas, news, children, opinion, drama, humor, sports and game shows. Caracol TV is most recognized outside of Columbia for its high-quality soap operas, and has become one of the world's largest co-producers of novelas.

"The addition of high-quality content like Caracol TV is one of the many ways we continue to enhance the entertainment experience for our Hispanic viewers," said Stephanie Campbell, senior vice president, Programming, DIRECTV, Inc. "Caracol TV offers a unique blend of Colombian news, entertainment and children's programming that is designed to appeal to all members of the family, and we are excited to add them to our programming lineup."

"Caracol TV is very pleased to add to the expansion of Latin American television on an international level with DIRECTV, a company that has positioned itself with great success and high penetration in the U.S. Hispanic market," said Paulo Laserna, president of Caracol Channel.

Launched in October 1999, the DIRECTV PARA TODOS service offers the most comprehensive Spanish- and English-language programming available at an affordable price. The service provides access to more than 45 Spanish-language channels* including sports, movies, music, news and educational networks, and 210 English-language channels of DIRECTV® programming, featuring the largest selection of pay per view choices and sports programming available.

Customers subscribing to the DIRECTV PARA TODOS package must purchase a DIRECTV® Multi-Satellite System, which includes a single multi-satellite dish. For DIRECTV PARA TODOS pricing please visit DIRECTVPARATODOS.com.

*Includes English-language broadcast channels with alternate Spanish audio.


About DIRECTV, Inc. DIRECTV is the nation's leading digital multichannel television service provider with more than 12.2 million customers. DIRECTV, the Cyclone Design logo are registered trademarks of DIRECTV, Inc., a unit of The DIRECTV Group Inc. (NYSE: DTV). The DIRECTV Group is a world-leading provider of digital multichannel television entertainment, broadband satellite networks and services, and global video and data broadcasting. The DIRECTV Group is 34 percent owned by Fox Entertainment Group, which is approximately 82 percent owned by News Corporation Ltd.
 
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