DIRECTV Announces Lineup For SXSW Live

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Scott Greczkowski

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DIRECTV Announces Lineup For SXSW Live, The Only Live Television Broadcast From The Trendsetting Music Festival, Airing March 20-21 On DIRECTV's The 101(R) Network

EL SEGUNDO, Calif., Mar 05, 2009 (BUSINESS WIRE) -- DIRECTV, the nation's leading satellite television provider, is heading to Austin, Texas' trendsetting South by Southwest (SXSW) Music Festival for a third year to bring DIRECTV customers SXSW Live, a live television broadcast of the celebrated music event airing exclusively on DIRECTV's original entertainment channel, The 101(R) Network. The special, broadcasting live in HD and 5.1 surround sound, airs March 20-21 beginning at 5 p.m. EDT.

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