Google - This would be the worst case scenario for the consumer. Because ST MUST be predicated on first buying something else, Amazon with use Prime or Apple would use Apple TV. Both are nice supplements to linear TV. But Google? They would predicate it on first buying YouTube TV, their steaming linear TV service which is grossly inferior to not only DirecTV, but even to Dish, most cable companies and most of the other streaming linear channel services. No, thank you.
First, there is no evidence that is what Google has planned.
Second, have you ever tried YTTV, specially lately where they have done major upgrades to the service, I get a 1080P picture, Dolby Digital+ sound, I get a unlimited DVR ( which I never use) at no charge, I get 3 streams without having to pay for boxes, I can get unlimited streams and 4K for certain special events for a extra $10 a month ( which I do not do, I have so much programming in 4K now, I cannot catch up).
The only thing they do not have is my local RSN (which I have no interest in, I care nothing about the local sports teams here-Florida), all for $65 a month.
But, to be honest, if it was not for watching Michigan Football and CNN, I would drop Pay Live TV in a second
NFL+ - The NFL is just packaging stuff that it previously sold separately in one box. Pre-season games are mostly on NFLN and don't matter anyway. Audio calls are on SXM radio. And the video of the games shown locally used to be free on any phone, and are still free on a thing I like to call a TV with an antenna. The national games are included in the network involved streaming service. No thank you.
No thanks for me either.
Also, I never watch TV/Movies on my Phone, I used to watch stuff on my ipad when on the Life Cycle at the gym, but now, I bought a Life Cycle for home, so I watch stuff on the projector outside while riding.