DirecTV's HDTV Push

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John Corn

The Coach / Supporter
Original poster
Supporting Founder
Sep 6, 2003
North Canton, Ohio.
High-definition television (HDTV) and digital video recorders (DVRs) are moving quickly from elitist technologies to mainstream entertainment.
DirecTV plans to leverage increasing awareness of both HDTV and DVRs with new offerings which could attract thousands of new subscribers, and put hard-drive recorders into the homes of as many as possible, according to company president Roxanne Austin. Word-of-mouth has helped boost market penetration for both technologies and for satellite broadcasting. DirecTV plans to ride the wave of enthusiasm with a $10 million advertising blitz beginning in mid-October. The blitz will include full-page ads in major metropolitan newspapers and mass-circulation magazines including Entertainment Weekly, GQ, InStyle, People, Sports Illustrated, and Us.
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