Since the special HD feed for the SB is apparently MPEG2 receivable, I think it would be useful to try to get a correlation of Dish HD subs that are watching the Superbowl and how they're getting it.
1. Watching in HD on the special Dish feed
2. Watching in HD from Dish HD Locals channel
3. Watching in HD from OTA signal using Dish receiver
4. Watching in HD from non-Dish source (cable, "D", local bar, friend, etc)
5. Watching in SD from Dish analog distants
6. Watching in SD from Dish analog locals.
7. Not watching Superbowl at all.
1. Watching in HD on the special Dish feed
2. Watching in HD from Dish HD Locals channel
3. Watching in HD from OTA signal using Dish receiver
4. Watching in HD from non-Dish source (cable, "D", local bar, friend, etc)
5. Watching in SD from Dish analog distants
6. Watching in SD from Dish analog locals.
7. Not watching Superbowl at all.